About Us

Whitney, co-founder

I'll just start by saying, I've severely struggled with over drinking (lots of mornings hung-over), emotional eating (regularly over-eating), habitual negative thinking (beating myself up), and fear driving my life.

Over the past two years, I've had AMAZING results using self-coaching mindset tools. Like loosing 40 lbs., cutting out alcohol, living a healthy lifestyle I no longer dread, improved relationships, and freedom from unhealthy cycles.

On a lighter note, I'm a big fan of drinking MCT oil in my coffee...  daily. I love playing 2's sand volleyball with Jake- he's basically a pro. My daily reward is taking our Golden Retriever puppy on slow jogs.
- xoxo, Whit

Jake, co-founder

Growing up in Southern California, I spent most of my days at the beach. I grew up playing and coaching sports and have always loved having teammates.

The concept of "team dinners" became one of the main reasons I got so excited about coaching and playing. Even later in life, my favorite parts about activities like backpacking and rock climbing were completing the challenge, then eating together and laughing about what we'd just done.
-Stay awesome, Jake

Circumstances Don't Define Us

It's taken both of us experiencing challenging events but deciding to "rise above" to experience a life we craved.

  • Jake overcame a painful divorce at the age of 38.
  • Whitney overcame a painful childhood and unhealthy habits.
Both of our struggles fostered an internal passion to surmount our circumstances.

Now, we are dedicated to helping others overcome challenges, apply growth-mindset tools, and live their best life!

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